Willem Smit - National Sales Manager

Willem matriculated in 1982 and completed his two-year national service, before starting his career in 1985 in retail irrigation. He completed his training through courses offered by the Department of Agricultural and Technical Services.

In 1990, while employed by Agrico, his design career ended, and he entered the wholesale irrigation segment as an automation technician, which was followed by a position as technical advisor. In 1998 he became Regional Manager for Agriplas, where he worked for 12 years. Willem joined Netafim in 2007 as technical advisor.

As the current Regional Sales Manager: South, Willem can testify to the tremendous growth and innovation he has experienced since joining Netafim. He is particularly interested in the success achieved with the low-flow dripper systems and the new opportunities this will bring.

He believes that sustainable agriculture will also rely on small scale farmers. ‘’Netafim must not only enter the market with the correct irrigation equipment, but also act as mentors in sharing their knowledge.’’