Charles Wright – SADC & East Africa Regional Manager

Charles is a commercial sales and marketing agronomist with more than 25 years’ experience in the agricultural industry. He has been involved with agricultural research, and sales and marketing teams in various agricultural businesses including businesses in the fertilizer, agro-chemicals, and irrigation industries. For the past 15 years he has spent most of his career working in the SADC countries and recently added East Africa to his portfolio. Charles is deeply passionate about Africa and its people, and he views sustainable agriculture as essential for the continent's long-term success.

He believes in prioritising strategic business partnerships and sound decision making based on facts. Currently, he manages a team of irrigation experts who are spread across several countries. He believes success is based on trust and consistently encourages his team to work hard, enjoy their job and to never stop learning.