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The next generation of farmers rise as Amiran brings Netafim's drip irrigation to Zambia

29 Jul 2015

   

Amiran Zambia is a subsidiary of the Balton CP Group (based in the UK) and has been operating in Zambia for over 50 years supplying mainly agricultural inputs.  Known for being a pioneer in the agricultural sector, they were the first distributor to introduce Netafim’s drip irrigation as well as high-yielding hybrid tomato varieties that are well-known across Zambia.  They operate through 4 branches situated in Lusaka, Kitwe, Mkushi and Choma.

Traditionally their company served mainly the commercial farmers in Zambia but they now have plans to invest in the small-holder farming sector as the next generation of farmers.  With the support provided by their agronomists, these farmers can now start to reach their full potential and expand their current productivity.

Not only do they supply high quality products, they also provide after-sales service which provides the holistic solution their customers rely on for efficient agronomy.

There is a saying at Amiran that is now becoming their motto – “The farmer’s success is our success”.

It’s all about business

Amiran firmly believes that Agri business is the solution to hunger, unemployment and overall poverty.  They plan to, in association with Netafim, host field days and provide training for small-holder farmers to empower them with knowledge about drip irrigation in particular and overall best farming practices.  They have also had the pleasure of distributing Netafim’s children’s books “Felix and the vegetable thief” to a number of orphanages and special-needs schools.  The staff and children all received Amiran product kits and books.

Diversity for growth

The staff at Amiran originate from very diverse cultural backgrounds which add a lot of ‘colour’ to their company culture.

Karen Oryejovsky, responsible for public relations and business development at Amiran, was born in Cape Town but moved to Israel at the age of 17 where she completed high school, served 2 years in the Israeli Air Force and eventually met and married her husband of Argentinian descent.  It was through his job as Irrigation Department Manager at Amiran that they relocated to Zambia.

Her degree in International Relations and her extensive experience with networking, marketing and communications, secured her a position at Amiran and she was immediately tasked with spearheading the rebranding process.  

Amiran is now perfectly positioned and look forward to being a part of the farming technology revolution in Zambia!

For more information about Netafim visit http://www.netafim.co.za/sadc/

For more information about Amiran contact Karen Oryejovsky on

Email: karen@amiranzambia.com or
Tel: +260 211 286 991/3


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