Improved water-use efficiency key to agri sustainability

Posted on 2025/04/22

On Earth Day 2025, it is valuable to place our focus on water, an indispensable resource for life on earth, and how we use this precious resource in crop production. Experts from Netafim Southern & East Africa weigh in on water-use efficiency and call for drip irrigation adoption

We need to stop looking at wastewater as waste

Dror Negbi
By Dror Negbi on 2021/07/08

When you think about wastewater what comes to mind (and nose)? Likely, a long list of bad-smelling, murky colored substances: human waste, sewage, food scraps, oils, soaps, and chemical pollutants. While no one argues that wastewater is a messy cocktail, a huge environmental hazard, and a painful headache for industry and municipalities, it also has unfulfilled potential as a valuable contributor to sustainable agriculture and a global food secure future. Given that half of the world's population will suffer severe water stress by 2030, the time has come to stop looking at wastewater as a liability and start maximizing its potential as a resource.

Our Daily Water Footprint

Naty Barak
By Naty Barak on 2019/06/13

Did you know that the average person uses 5,500 liters of water a day?